In that environment, he saw genius sprout from the likes of Missy and Pharrell. They smoked in the studio, to medicate, to relieve stress, but most importantly for their creative expression,” he says. He was on the TV show Scream and had roles in the feature films Kicks, Everything Must Go, She’s Missing and Monsters and Men.ĬJ believes this move bridges the gap between his two dads as the brand’s inspired by his birth father and his stepdad’s unrelenting support.ĬJ Wallace and cannabis had formed a bond early in his young life. In 2009, he appeared in his father’s Notorious biopic. Like his father, CJ’s a Grammy winner and a highly respected producer. “My second dad, Todd, has always instilled in me to make sure that I carry on the legacy in my own unique way, and that - because my name holds weight -I can’t do anything half-assed. But Wallace was thankful his stepdad delineated how to manage it. Throughout his childhood, CJ Wallace had it ingrained in his DNA that he had a strong legacy to upkeep. The birds and the bees talk should be as important as the alcohol and cannabis conversations.” … As a Black community, we should be more open. I always felt more comfortable around my friends’ parents because they’d let them drink in the house, smoke around them. These matters and forbidden discussions, he felt, were harmful to the black community, even in his own home. He advocated for getting people to talk about suicidal thoughts, mental health and other dark topics. CJ also recalls painful experiences with his grandmother, a breast cancer victim.Ĭarrying these family experiences, CJ Wallace was adamant about legalized marijuana. Their mother, singer Faith Evans, fought against applications like Ritalin and other pharmaceuticals. CJ’s youngest brother, Ryder, is autistic. The company was born out of the son’s passion for cannabis as a resource for wellness and health. isn’t just linked to Wallace’s famous father. The company looks to organize causes to reform mass incarceration, to correct social injustice, as well as tackle environmental issues. supports Autism Speaks, Minority Cannabis Business Association, Last Prisoners Project and Marijuana Policy Project. promotes the concept the healing power of marijuana is what we should fight for. The BIPOC community is disproportionately targeted to enforce these laws. The jails are overrun with individuals subjected to ill-balanced marijuana laws. They believe this misdirection is destroying lives. The company hopes to destroy the war on cannabis. I have been in the cannabis industry for over four years now and it is one of the fastest-growing industries globally for a reason, because it touches every part of society legal, finance, banking, creativity, art, design, legal, politics, education, science, beauty, cosmetics, agriculture, climate change! These two plants, cannabis and hemp, are going to change and maybe save the world.” “The rise of social justice movements like BLM, LGBTQ+ rights, and the fight for socially equitable democracies around the world is rising and cannabis is a big part of that conversation. Think BIG Biggie Smalls partner Mack lays out the agenda. keeps the legend shining as it has since the Notorious B.I.G. You’ll soon find the products and any news about Think B.I.G. With the intent of inspiring creativity and artistry, find Frank White in limited:įrank White will be on the market in April 2021. It’s a name Biggie Smalls used in his branding and and also known for in the rap game. The first cannabis launch from the brand will be Frank White. Wallace developed the brand with entrepreneur Willie Mack and music producer Todd Russaw. The Think BIG Biggie Smalls company is focused on cannabis and social change. Twenty-two years after his death, Wallace’s son is honoring his father with a new strain of CJ Wallace cannabis.ĬJ Wallace has big plans. By the age of 24, he was one of rap’s most stunning talents and a legend. A post shared by cj born and raised, he was the Notorious B.I.G., a.k.a.
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